Recognized at a glance
A look people remember and connect with you before they read the name.
(Service)
Identity & art direction
Hearttale Creative · Service
Logo, type, color, imagery and the rules that keep them consistent, delivered as a system your team can use.
(This service)
A visual identity that reads as established from the first screen and holds together everywhere it appears.
(Sound familiar?)
You may be ready for this if
- Your logo was made for a smaller version of the business.
- Every flyer, post and slide looks slightly different from the last one.
- Your clients pay premium prices, and the brand does not look the part yet.
- Nobody on the team is sure which fonts and colors are really yours.
(The principle)
An identity is a set of decisions about type, color, space and image. Made well, they make every screen recognizable before anyone reads the name.
(What changes)
Consistent without effort
A system your team can apply to anything, from a slide to a storefront, and get it right.
A look that matches the price
Premium clients judge quality in seconds. The identity makes that judgment an easy one.
(What is included)
Logo and marks
A primary logo, a short mark and the versions each channel needs.
Typography and color
Families, scales and palettes chosen for how they read on screen, with contrast checked for accessibility.
Art direction
The rules for photography, illustration and motion, so every image feels like it belongs.
Everyday pieces
Cards, stationery, social templates and the pieces you use every week, designed in the same system.
Brand guidelines
A manual that explains each decision and how to apply it, ready for your team and your partners.
Files and handover
Every logo in print and screen formats, the font and color specifications and a walkthrough with your team.
(How it runs)
Direction
We translate the strategy into a visual direction and show you where it can go before anything is final.
You receiveA visual direction to react to
Design
We draw the logo, set the type and the palette and test them on real screens at real sizes.
You receiveThe identity, ready for review
Apply
We put the system to work on the pieces you use most, so it proves itself before it ships.
You receiveYour everyday pieces
Hand over
We document every decision and deliver the files your team and partners need.
You receiveThe brand manual and every file
(In their words)
…the work Hearttale did on the brand identity was exactly what I needed, and far better than I could have imagined.
Valentina, founder of Fuck It, Just Book It
Read the chapter(This service in real projects)
IIKyle Lam Sound Healing
From a practice you had to experience in the room to one people trust online.
(Questions)
Questions about identity
We already have a logo. Can you work with it?
Yes. We can refine what you have, build the system around it or recommend a new direction when the current one holds you back.
Do we need a strategy first?
It helps. An identity built on a clear position is easier to design and easier to defend. If you already have one, we start from it.
What files do we receive?
Every logo in print and screen formats, the font and color specifications and a complete brand manual.
Can the identity grow with us?
Yes. The system is built to extend, and the manual shows how to add new pieces without breaking it.
Does identity include the website design?
The identity defines the system. The website applies it, and most clients do both with us so the two stay aligned.
How is it priced?
Every project is quoted after a first conversation, in a written proposal with the scope, the phases and the investment stated plainly.
(Before you go)
Look the part
Tell us where the brand shows up today and where it needs to go. We reply within 24 hours with a first read.
(Other services)
Accepting select projects
Have a project in mind?
hello@hearttalecreative.comThree questions, two minutes. We reply within 24 hours with a first read of your project. Prefer to talk first? Text us at +1 615 282 9799.