Jetset With Jeannette
From a generic template to a site with a correspondent’s authority.
jetsetwithjeannette.com, captured in September 2026.
The client
(The client)
Jeannette Ceja is a bilingual travel journalist, television host and global public speaker. A Mexican-American journalist born in Orange, California, she reports in English and in Spanish on women’s travel, luxury travel and travel for the Latino community.
Her work has aired on BBC World News, FOX 11 Los Angeles, Univision and Spectrum News 1, among others. She has hosted and moderated on stages such as the Global Tourism Forum in Turkey, the Forbes Travel Guide Summit and a conference at the European Parliament, and she is one of the thirty women travel writers behind Lonely Planet’s Women Travel Solo.
Where we found them
Her career read like a correspondent’s. Her website read like a template. Every section sat inside the same boxed column, headings were set so tight their letters almost touched, and a title looked the same on a wide screen as on a small laptop.
Underneath, the problems were measurable. An automated accessibility check flagged 113 elements across five pages, none of the 117 images carried a text description, and no page had a meta description, a share card or structured data. The home page alone transferred more than 4 MB.
What we saw
Authority lost in the layout
An international career was set in a generic boxed layout, with no hierarchy to tell a visitor what mattered first.
Invisible to search and to sharing
With no descriptions, no share cards and no structured data, search engines and social networks had to guess who she was.
Closed to part of her audience
113 accessibility issues across five pages, and not one of 117 images described for someone who cannot see it.
One language for a bilingual career
She works in English and in Spanish, and the site spoke only English.
The plan
We began by moving the site exactly as it was onto new technology: the same five pages, the same addresses and every sentence she had written, checked by script, so nothing she had published could be lost in the move.
Then the design brief opened. We built three art directions as working pages, and Jeannette chose the one we called Corresponsal: the authority of an international correspondent, a serif display, fine rules and full-bleed photography, with her photographs set like paper prints and travel postmarks used sparingly. Every page then went through twelve rounds of critique on art direction, hierarchy, motion and the phone experience before it shipped.
(What we built)
What we built
We rebuilt the whole site on a modern stack, gave it an art direction equal to her career, and opened it to two more languages without moving a single address.
A correspondent’s front page
The site opens on a full-screen reel of her on stage and on air, with sound one tap away and a pause button always in reach. Sixteen of her own photographs lead the pages, set like paper prints, and her press wall now shows twenty-two outlets in one list for every screen size.
The layout, the type and the spacing are all new, drawn on one fluid scale from phone to desktop, while every word she wrote stays where she put it.
Three languages, the same addresses
English keeps every address search engines already knew. Spanish and French live under /es/ and /fr/, each with its own translated page names, and every page tells search engines which language it is in and where its versions are. A script checks 835 strings across the three languages, so nothing goes missing when the site changes.
Found, and shared, as herself
Every page now carries its own title, description and share card, generated for each language, and structured data tells search engines who Jeannette is and where to find her. Every old address still answers, and the leftovers of the previous platform redirect to the pages that replaced them.
- Five pages rebuilt on Next.js, prerendered, with no database or CMS to maintain.
- A new art direction, chosen from three working proposals.
- A full-screen reel with sound and pause controls.
- Spanish and French versions of every page, with 835 strings checked across the three languages.
- Titles, descriptions, share cards and structured data for every page in every language.
- A contact form that works even with JavaScript turned off, protected without a captcha.
(The result)
Result
A career told with the authority it had already earned, now in three languages.
On the live site, all fifteen pages in the three languages pass an automated accessibility check with no issues, keep their full content with JavaScript turned off, and never scroll sideways on a phone.
- Accessibility
- 88→100
- Accessibility issues
- 113→0
- Search
- 92→100
- Languages
- 1→3
Lighthouse, mobile, home page. Previous site on 25 September 2026; live site on 28 September 2026
axe-core, WCAG 2.2 AA rules. Five pages of the previous site on 25 September 2026; fifteen pages of the live site, in three languages, on 28 September 2026
Lighthouse SEO score, mobile, home page. Previous site on 25 September 2026; live site on 28 September 2026
English, Spanish and French, with the English addresses unchanged
- One language became three, and every English address stayed where it was.
- 113 accessibility issues became none.
- Images without a description became images that all carry one.
- A generic layout became an art direction built around her career.
I was introduced to Hearttale Creative through a friend’s recommendation, and I decided to entrust them with my entire online presence. From the beginning, I felt confident putting the project in their hands, and the final result exceeded my expectations. I’m genuinely proud of my website and of what we created together. It has gone beyond the references I had in mind and has given my brand an online presence that feels truly aligned with who I am and the level of work I want to represent.Jeannette Ceja, bilingual travel journalist
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